Title: Advertising Translation in Cultural Differences
Abstract: Advertisement,being a manifestation of language in action,is a medium of communication and information in modern society.The importance of international advertising translation is strengthened by globalization and economic integration.Differences reflected in advertising translation due to the differences of two cultures are discussed.In order to achieve great advertising effect,such as emotional imitation,translators should hold principles well in hand in translation,and adopt flexible translation strategies basing on these differences.
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: article
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