Title: The Translation of Advertising Text in the Context of Intercultural Communication
Abstract: This paper aims to analyse the change in the advertising translation criteria and strategy under the context of intercultural communication.The special function of the advertisements and the differences in the eastern and western culture,customs and the cognitive model lead to the fact that the advertising translation are diferent from the translation of other texts.Based on the instances in the advertising translation,this paper analyses the cultural factors in the advertising translation and the change in the advertising translation criteria and strategy influenced by these factors.The paper compares the differences between the eastern culture and western culture,and explains how the theory of intercultural communication guides the practice of advertising translation.
Publication Year: 2008
Publication Date: 2008-01-01
Language: en
Type: article
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