Title: Survey and Analysis of the Status of Students' Access to Sports Information in Omnimedia Age
Abstract: In this paper the author wants to investigate the status of the college students' way how to access to sports information,with the method of documents,interviews,questionnaires and mathematical statistics to 1200 college students in six universities which are from Beijing,Tianjin and Shandong provinces.The results show that,the emergence of omnimedia makes the information transfer,access and present a variety of forms comparing with traditional media.To be more specific,the main method which college students access to sports information is via internet and mobile phone.On the one hand,the motivation of college student access to sports information mainly concentrates on a sport and sports stars.On the other hand,students access to sports information actively which is mainly influenced by the demand of sports information.Consequently,the demands as a drive makes them to use the media in order to achieve the information satisfaction.
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
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