Title: Shenyang College Students' Use of Sports Media and Their Gratification
Abstract: The research is based on Use and Gratification Theory.Sample survey is conducted among the college students of five universities in Shenyang by means of questionnaire investigation.Combining theory and demonstration,it describes motive features and behavior features when college students in Shenyang make use of sports media.Thereby,it analyzes how they are satisfied in the process of using sports media.The main conclusions are as follows:Sports media mainly used by college students are television,internet,newspaper,magazine and radio.The reasons why college students choose different sports media are getting to know sports competitions,expanding sports knowledge,looking for entertainment,tracing stars and loving sports etc.There are great differences of sex and major in the use of sports media;College students can decide what sports media they will choose.
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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Cited By Count: 1
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