Title: Research of the Model and the Capability Evaluation of the Enterprise Crisis Strategy Management
Abstract: In this paper,we pointed out that the crisis management should be integrated into enterprise strategy management based on the analysis of the intrinsic relationship between th both,and established the model of enterprise crisis strategy management.We analyzed and summarized the key points of the process of corporate strategy management from the qualitative point.We added the social responsibility dimension to the existing balanced scorecard,and established the pertinent index,and chose the fuzzy analytic hierarchy process to make comprehensive evaluation,and carried out a quantitative analysis to some enterprise as an example.
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
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