Title: New Tendency of Enterpriser Organization Development: Strategic Alliance
Abstract: Strategic alliance refers to a specific strategic objective and a steady cooperative partnership that two or more enterprisers share resources,undertake mutual risk and cost and supplement each other,which is becoming a tendency for the development of enterpriser organization.The rapid development of the strategic alliance has its internal and external reasons.Four tendencies: A.knowledge alliance from product alliance to technology cooperation;B.competitive alliance from mutual supplement of strong and weak enterprisers to strong enterpriser cooperation;C.solid alliance network from the development of linear alliance chain;D.virtual alliance from hard restraint entity to soft restraint alliance.
Publication Year: 2007
Publication Date: 2007-01-01
Language: en
Type: article
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