Title: Connection Between Strategic Alliance Value and the Controlling Potential of the Management of All the Alliance Members
Abstract: The aim of the paper is to investigate the dependence of relationship between controllers and a strategic alliance management on compatibility management of alliance partners.Developmental tendencies of controlling task and its functions have resulted in support of management in order to reduce the risk in making managerial decisions.However, every company (i.e. its management) is not equally successful in implementing and exploitation of concept of controlling.Making a strategic alliance successful requires the same amount of will and knowledge of all member companies.We will try to prove a positive correlation of mental awareness and education level of individual management members in an alliance and the success of strategic alliances management.The research was conducted in the retail market whose consolidation is becoming its distinct feature, which increases the relevance of strategic alliances as objects of the research.Research results indicate that the cooperation between controllers and managers in the alliance is greater if the alliance members are compatible in their human resources and operations.This relation, however, is not a criterion for finding a partner for an alliance that is compatible in management.