Title: Customer's Satisfaction and Customer Loyalty in Business Marketing
Abstract: It states the concept of customer's satisfaction and their loyalty,and discusses their relationship.It also discusses how to improve the satisfaction to foster the loyaty.It points out that customer's satisfaction is not the same as their loyalty,but is the precondition of the loyalty,while loyalty ig the goal.
Publication Year: 2008
Publication Date: 2008-01-01
Language: en
Type: article
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