Title: Research on Image of the City in Anhui New Media Environment Communication Strategy
Abstract: The new media are developed on the basis of the new media in the traditional mode of transmission. New media build-round, three-dimensional propagation system, good use of the new communication carriers, web and mobile clients represented. Compared to traditional media, which broke the original propaganda indoctrination, and increasing the public interaction, the public's right to know has been a certain degree of protection. But by doing so, the new media, publicity greatly increase the difficulty of the city's image, propaganda dissemination system has become even more complex ways, this must develop new media communication, creative thinking in line with the situation in Anhui province, and play a variety of transmission methods the advantage of establishing threedimensional and comprehensive mode of transmission of a positive new image of the city in Anhui.
Publication Year: 2014
Publication Date: 2014-01-01
Language: en
Type: article
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