Title: On the Strategy for Traditional Media Dealing with New Media——Taking China Sports Daily as a Case Study
Abstract: When traditional paper media,especially those specialized ones faced by challenge of the new media,try to get out of the?difficult situation,they should first strengthen their own advantages and then get along well with the modern tides.The new media are characterized with the following:wide source of information,easily accessed channels,active interaction,the greatly enhanced initiatives from readers,and features of multi-media and multi-functions.Therefore,traditional paper media should establish a new type of communication platform with the new media joined in so as to reach the goal of win-win situation of sharing resources and markets with each other.
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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