Title: The Reformation and Innovation of Marketing Strategy
Abstract: While the coming of knowledge economy and information time, the traditional marketing has been greatly changed, this paper has been put forward some new ideas to the changing of marketing on the base of new economic situation, so as to ameliorate and develop marketing theory and method, and that to make it of benefit to develop marketing strategy in enterprise.
Publication Year: 2000
Publication Date: 2000-01-01
Language: en
Type: article
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