Title: Innovation and Practice of Marketing Methods under the New Situation
Abstract: In the 21 st century, Chinese enterprises shall take the road of innovation firmly in terms of marketing facing the new situation of development, and marketing innovation includes innovative concepts and methods.All enterprises shall change marketing concepts, adhere to concepts of green marketing, knowledge marketing and emotion marketing etc, choose flexible marketing methods, and achieve innovative development of Chinese enterprises in the field of marketing.This paper briefly discusses about problems of Chinese enterprises in marketing at current stage, and puts forward innovative marketing programs from perspectives of marketing concepts, marketing methods and marketing strategies etc.