Title: Thinking of the Brand Building of Agricultural Enterprises in China
Abstract: The development of China's agriculture has entered a new historical period,which has obvious changes in market supply and demand.How to face the new market demand to build its own competitive advantage,and to obtain the considerable development,especially in the transition state,is an urgent problem for relatively weak agricultural enterprises.And the first problem to be solved is the brand construction of agricultural enterprises,which contribute to the establishment of agricultural enterprise credibility,promote sales of agricultural products.This paper analyzes the role of the brand construction of China's agricultural enterprises for the development of enterprises and the existing problems,and puts forward the countermeasures and suggestions of the brand construction of agricultural enterprises.
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
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