Title: The Research of High-tech Enterprises' Marketing Innovation
Abstract: In order to adapt to the great changes of global economy and information economy and drastic market competition,high-tech enterprises are facing to the huge challenges.In most of our country's high-tech enterprises,the marketing is always the weak point,and restricts the high-tech enterprises' development.Based on user individuality demand,core user,enterprises own and modern information technology,the high-tech enterprises' marketing should carry out strategy innovation.
Publication Year: 2006
Publication Date: 2006-01-01
Language: en
Type: article
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