Abstract: For consumers,brand represents the quality of the products,symbolizes the product's credibility.At the same time,consumers can take advantage of brand to compare and identify similar products to get satisfactory after-sale service.For businesses,brand can play the roles of propagandizing enterprise,help the new products of the enterprise enter the market quickly and protect legal business of the enterprises etc..Therefore,we must focus on apparel brand business strategy.
Publication Year: 2010
Publication Date: 2010-01-01
Language: en
Type: article
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