Title: Returning to the Originality of Advertisement Translation and its Applications
Abstract: Researches on advertisement translation have undergone great development in recent 20 years.Incomplete statistics shows that thousands of relevant research papers have been formally published.Researchers deal with advertisement translation from various perspectives,such as equivalence theory,relevance theory,cross-cultural communication,skopos theory,adaptation theory,memetics,so on.However,most researches mentioned above are carried out from translation theories or interdisciplinary theories.This article proposes returning to the originality of advertisement translation,that is,advertising guides the advertisement translation.It is hoped to shed some lights on the future development of advertisement translation and personnel training.
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: article
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