Title: The Application of Adaptation Theory in Advertisement Translation
Abstract: In the article,from the perspective of adaptation theory,it has explored the enlightenment that the adaptation of context has brought to the advertisement language and the advertisement translation.It takes the point of view that in order to achieve the final goals of advertisements,the constant adaptation to the context of target readers should be made.
Publication Year: 2008
Publication Date: 2008-01-01
Language: en
Type: article
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