Title: On the Price Discrimination Strategies of Luxury Goods Companies
Abstract: Due to the rapid growth of China's urbanization process and resident wealth,global luxury goods companies expand their business rapidly in China.According to the McKinsey's 2011 luxury report,the size of Chinese luxury market will reach to 180 billion yuan in 2015 and China will exceed Japan to be the largest luxury consumption market.Luxury goods companies developed high price strategies in China,which set off a wave of buying luxury goods,instead of quenching the consumers' desire for them.On the basis of theoretical studies of price discrimination and luxury goods,we compared the different pricing strategies implemented by luxury goods companies in China and abroad,aiming to give suggestions on how Chinese luxury goods companies develop their own pricing strategies with well-understanding of the Chinese luxury consumption market.
Publication Year: 2013
Publication Date: 2013-01-01
Language: en
Type: article
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