Title: An Empirical Reseach of the Relationship among Store Image,Customer Satisfaction and Customer Loyalty
Abstract: Outlay,after-sale service,performance of employees,merchandise variety and price are important factors to influence customer satisfaction.Both of facility and environment have no significant relationship with customer satisfaction.The factors which influence customer satisfaction greatly has no significant relationship with customer loyalty.The factors which do not influence satisfaction,such as promotion and transport convenience,influence customer loyalty greatly.Customer satisfaction has a significant positive influence on customer loyalty.
Publication Year: 2008
Publication Date: 2008-01-01
Language: en
Type: article
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