Title: Communication Effect and Applicationon of the Typeface in Main Text of Newspaper and Periodical from the Semiotic Perspective
Abstract:Both Chinese character and typeface are symbols.When the styles of Chinese character have been changed by various typefaces,it will evolve from text that only records language to vivid image.Two basic...Both Chinese character and typeface are symbols.When the styles of Chinese character have been changed by various typefaces,it will evolve from text that only records language to vivid image.Two basic functions of Chinese character from the Semiotic Perspective have never been neglected:information cognition and emotional experience. They were markee by reading-adaptation and style-visualizing in typeface.Editors should set a concept that regards words as symbol in practical use.Read More
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: article
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