Title: Review and Prospect on Tourism Slogan Research in China
Abstract: China was in the key period of the rapid development and the transformation upgrade of tourism industry,and tourism planning were paid more attention.As one of the important contents of tourism planning,tourism slogan was also highly concerned.This paperfocused on the relations between tourism slogan and tourism image,tourism slogan classification,travel and tourism slogan and design evaluation by literature reviewing.Generally speaking,the research was notmuch and not able to form a broad recognition knowledge.The future research on tourism slogan excepted in the original areas continue to deepen the outside,still needed to carry on the research in the angles from defined connotations of tourism slogan,the system construction of tourist slogan,social ethics and aesthetics of tourism slogan,tourism slogan design of tourism destination,public solicitation and market propagation of tourism slogan,in order to make the research of tourism slogan more reasonable,and at the same time effectively enhanced the positive role of tourism slogan during the tourism development in our country.
Publication Year: 2014
Publication Date: 2014-01-01
Language: en
Type: article
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Cited By Count: 1
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