Title: Study on Competitive Capacity of Tea in Dabieshan Tea-Area with SWOT Method
Abstract: This paper analyzed the advantages of Dabieshan tea,including excellent environment and centuries-old history for producing tea and abundant varieties of famous tea,as well as the weaknesses of Dabieshan tea in the quality and brand of tea and the scale of corporation.The opportunities and threats we are facing were also analyzed by SWOT method in this paper.The status and competitive capacity of Dabieshan tea in tea market were enunciated.Then some suggestions according to the futural development were put forward as follows: scale economy should be developed to push the industrialization construction,brand strategy should be actualized and the organic tea and green tea should be expanded.
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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