Title: Yunnan tea's development strategy based on SWOT theory
Abstract: Tea is the advantage industry of Yunnan,and is the important pillar industry in rural economy.However,since 2005,the slow growth of tea production,tea production value growth rate decline,the tea export trade for many years substantially coast,tea production hesitates to press forward.This article analysises Yunnan tea development present situation and trends,judgments the Yunnan tea industry development opportunities and threats;the article uses SWOT strategic skill and strategy formation model to undertake study,put forward Yunnan tea industry development strategic choice.
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: article
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