Title: Manufacturing Enterprise Customer Relationship Management Information System Based on KM
Abstract: With the development of competition concerning on customer,the application of customer relationship management system becomes the center of information construction in enterprises.One of the trends of CRM development is how to make the accumulated enterprise knowledge integrated with the detailed management measures and how to take standardized steps to improve the effectiveness of marketing activities,so that the sales forces are powerful and the customer satisfaction can be prompted.With the application of.NET technology,we presented a customer relationship management information system in manufacturing enterprises.
Publication Year: 2007
Publication Date: 2007-01-01
Language: en
Type: article
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