Title: An Analysis of the Model of Tourists' Destination Selection and Purchase Decision
Abstract: The consumer behavior of a tourist in selecting destination and tourism products can be divided into several steps: the acceptance of information,destination image formation,comparison and selection of destination,and the purchase behavior.The author establishes a model to describe the process of tourist's destination selection and analyzes the significant factors in this model.This article provides a useful tool for tourism marketers to understand the consumer behavior of tourists.
Publication Year: 2005
Publication Date: 2005-01-01
Language: en
Type: article
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