Title: Chinese Enterprise Strategic Management Theory Evolution and Practice Against the Perspective of Globalization——Summary of Conference of Chinese Strategic Management Scholars' Forum in 2014
Abstract: In October 9,2014,University of International Business and Economics held the Seventh Strategic Management Scholars Forum,which was cooperated by the International Business School of University of International Business and Economics, Chinese Strategic Management Scholars Forum Executive Committee.The paper summarizes academic research topics for the 2014 Annual Conference of Strategic Management Scholars Forum.With great changes in business environment faces by enterprises,there is new trend on enterprise strategic management research and practice.And this academic symposium focused on Enterprise Strategic Management Theory and Practice within the Perspective of Globalization.Participating scholars fully shared their academic points of views about topics such as the choice of enterprise strategy within the perspective of globalization,strategic alliance,strategic innovation and executive management team,the competitive environment and the dynamic competitiveness,the strategy of internationalization and the strategic choice of Multinational Corporation,and political strategy.The important academic perspectives raised by this seminar includes:①Within the economic globalization and the Internet revolution,strategic thinking and orientation of enterprises will upgrade ceaselessly to perfect.And cross-border cooperation such as strategic merger and strategic alliance has become a new bright spot in the practice of enterprise strategy.Economic globalization has exacerbated the competition environment of uncertainty,at the same time,increased the risk of enterprise strategic choice.②The alliance network and technology cooperation between enterprises has positive effects on enterprise performance.And external knowledge search,organizational memory promotes the strategic innovation.With the strategic focus of leadership research gradually from individual to the senior management team,therefore Executive Management Team has a strong influence on the company strategic choice and execution.③Organization embedded in the environment of open system,by the impact of external environment and reacts to the environment,so the strategic adjustment of the organization and changes of the external environment are inseparable.With the accelerated process of economic globalization,the economic environment full of all kinds of uncertainty,the enterprises are facing complex and changeable environment.Therefore,analyzing the competitive environment and dynamic capabilities is the premise to enhance competitive advantage strategy.In an increasingly competitive market circumstances,the establishment and maintain of loyalty for consumer brand is becoming more and more important.The service innovation ability of manufacturing enterprises is the effective way to cope with the dynamic market environment and to maintain the competitive advantage of enterprises.And within the rapid changes in technology and market environment,enterprises must make strategic change quickly,in order to realize the sustainable growth of enterprises.④Location choice is an important strategic decision for FDI flows of enterprises.And the regional political environment and regional economic environment have different impact on the entry mode of multinational enterprise.Overseas MA is an important way for enterprises to participate in international competition and internationalization.And In the process of MA encountered outsider disadvantage in the host country,the Multi-National Corporation how to deal with outsiders disadvantage is the focus of attention of the scholars.⑤Political connection of enterprises has a positive impact on enterprise performance as an informal institutional arrangement.This academic symposium has significant importance to answer questions such as Strategic choice of enterprises within the perspective of globalization, Whether there is possibility to construct the unique theoretical system of strategic management.
Publication Year: 2014
Publication Date: 2014-01-01
Language: en
Type: article
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