Title: Operation of Rhetoric Skills in Advertising Document
Abstract: The application of the rhetoric methods of modern Chinese in the writing of advertising document can stress the features of the advertised products and make the document more vivid and inspiring and therefore reaching the goal of increasing the effect of the advertisement. This paper analyzes on and probes into emphatically 14 kinds of rhetoric methods frequently used in advertising documents with the better effect including repeat, metaphor, dualization, etc.
Publication Year: 2003
Publication Date: 2003-01-01
Language: en
Type: article
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