Title: The Coordination Model for Online and Traditional Channel in Supply Chain under Information Sharing
Abstract: The coordination strategy of supply chain dual channel with traditional retail and online sale under demand information updating condition is studied.The Stackelberg game model with manufacture as a leader and retailer as a follower is developed,and the essence of this model is the coordination between manufacture's online sale pricing and retailer's traditional retail pricing.The optimal coordinate price strategies of supply chain under demand information sharing and no sharing are proposed,and the impact of demand forecast information on optimal supply chain's coordinate prices and profit are analyzed.The numerical simulation is done to discuss the impact of demand information parameters on supply chain and its members' profit.The result shows that the supply chain and its members will gain much more profit under information sharing,and more precise forecast will result in much more profit.
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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Cited By Count: 2
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