Title: Coordination of online dual-channel supply chain under differentiated products
Abstract: The conflict of dual channel has become more and more competitive. In order to alleviate the conflict, the paper studies that the manufacturer not only sells the products through the traditional online retail channel but also the online direct channel. This paper analyzes the product pricing, service level and the profit of the whole supply chain under centralized decision-making, and the product pricing, service level and the maximum profit of the manufacturer and the online retailer under decentralized decision-making. The results show that double marginalization effect exists in the online dual-channel. It concludes the condition of the supply chain coordination through revenue sharing contract model. Finally, it verifies that the revenue sharing contract is effective through the example analysis. The research can enrich the theoretical knowledge of online dual channel.
Publication Year: 2016
Publication Date: 2016-07-01
Language: en
Type: article
Indexed In: ['crossref']
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