Title: Construction and Development of Marketing Major in Our School
Abstract:With many years’ major construction and reform practice in marketing major in our school,we have obtained much experience about how to construct and develop marketing major,which can be summarized as ...With many years’ major construction and reform practice in marketing major in our school,we have obtained much experience about how to construct and develop marketing major,which can be summarized as follows: clarifying the training goal and deepening the educational ideas;revising the teaching plan whenever necessary and renewing the teaching content constantly;introducing the idea of marketing mix and integrating different courses scientifically;innovating the teaching method continuously and upgrading the teaching facilities;encouraging students’ self-management and fostering talents according to social needs.Read More
Publication Year: 2008
Publication Date: 2008-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot