Title: Analysis of marketing tactics for financial consultancy services
Abstract: Attracted by the flexibility,smart response and great potentiality more and more enterprises,especially small businesses are outsourcing their financial services to the financial consultancy firms. On the basis of analyzing the marketing necessity and obstacles and introducing the contents and features of financial consultancy service,this paper aims to explore into the tactics for the financial consultancy firms to market their services to the right customers by means of customer satisfaction,1to1 marketing, services marketing mix and ethical marketing.
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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