Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W2183093136', 'doi': None, 'title': 'Marketing of Financial Services', 'display_name': 'Marketing of Financial Services', 'publication_year': 2009, 'publication_date': '2009-01-01', 'ids': {'openalex': 'https://openalex.org/W2183093136', 'mag': '2183093136'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'http://jamesesz.files.wordpress.com/2010/04/marketing-for-financial-services-part-1.pdf', 'pdf_url': None, 'source': None, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': [], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5067834900', 'display_name': 'Ee Suen Zheng', 'orcid': None}, 'institutions': [], 'countries': [], 'is_corresponding': True, 'raw_author_name': 'Ee Suen Zheng', 'raw_affiliation_strings': [], 'affiliations': []}], 'countries_distinct_count': 0, 'institutions_distinct_count': 0, 'corresponding_author_ids': ['https://openalex.org/A5067834900'], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 0.0, 'has_fulltext': False, 'cited_by_count': 0, 'citation_normalized_percentile': {'value': 0.0, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 0, 'max': 64}, 'biblio': {'volume': None, 'issue': None, 'first_page': None, 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T14373', 'display_name': 'Multilevel Marketing and Organizational Innovation', 'score': 0.9532, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T14373', 'display_name': 'Multilevel Marketing and Organizational Innovation', 'score': 0.9532, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T14154', 'display_name': 'Global Financial Crisis and Banking Regulations', 'score': 0.9522, 'subfield': {'id': 'https://openalex.org/subfields/2003', 'display_name': 'Finance'}, 'field': {'id': 'https://openalex.org/fields/20', 'display_name': 'Economics, Econometrics and Finance'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10154', 'display_name': 'Customer Relationships, Behavior, and Loyalty', 'score': 0.9094, 'subfield': {'id': 'https://openalex.org/subfields/1407', 'display_name': 'Organizational Behavior and Human Resource Management'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/tourism-marketing', 'display_name': 'Tourism Marketing', 'score': 0.675248}, {'id': 'https://openalex.org/keywords/relationship-marketing', 'display_name': 'Relationship Marketing', 'score': 0.622918}, {'id': 'https://openalex.org/keywords/network-marketing', 'display_name': 'Network Marketing', 'score': 0.593361}, {'id': 'https://openalex.org/keywords/multilevel-marketing', 'display_name': 'Multilevel Marketing', 'score': 0.58475}, {'id': 'https://openalex.org/keywords/banking-regulations', 'display_name': 'Banking Regulations', 'score': 0.528797}], 'concepts': [{'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.61811495}, {'id': 'https://openalex.org/C139043278', 'wikidata': 'https://www.wikidata.org/wiki/Q837171', 'display_name': 'Financial services', 'level': 2, 'score': 0.52272636}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.5197508}, {'id': 'https://openalex.org/C10138342', 'wikidata': 'https://www.wikidata.org/wiki/Q43015', 'display_name': 'Finance', 'level': 1, 'score': 0.42920694}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'http://jamesesz.files.wordpress.com/2010/04/marketing-for-financial-services-part-1.pdf', 'pdf_url': None, 'source': None, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [{'id': 'https://metadata.un.org/sdg/8', 'display_name': 'Decent work and economic growth', 'score': 0.41}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 8, 'referenced_works': ['https://openalex.org/W1510580666', 'https://openalex.org/W1560549180', 'https://openalex.org/W1963131458', 'https://openalex.org/W2086177939', 'https://openalex.org/W2120865613', 'https://openalex.org/W2798600467', 'https://openalex.org/W3121989519', 'https://openalex.org/W84669051'], 'related_works': ['https://openalex.org/W647050263', 'https://openalex.org/W642068323', 'https://openalex.org/W622178461', 'https://openalex.org/W588465864', 'https://openalex.org/W585869366', 'https://openalex.org/W577498576', 'https://openalex.org/W45082112', 'https://openalex.org/W3125751742', 'https://openalex.org/W2943056324', 'https://openalex.org/W2763896773', 'https://openalex.org/W2618608198', 'https://openalex.org/W2613616928', 'https://openalex.org/W2611744544', 'https://openalex.org/W2571838391', 'https://openalex.org/W2571656587', 'https://openalex.org/W2479690339', 'https://openalex.org/W2274191396', 'https://openalex.org/W2208538636', 'https://openalex.org/W1933892748', 'https://openalex.org/W134846604'], 'abstract_inverted_index': None, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2183093136', 'counts_by_year': [], 'updated_date': '2024-08-20T18:32:10.274826', 'created_date': '2016-06-24'}