Title: Marketing innovations in the medium and small enterprises during the times of economy globalization
Abstract: Marketing innovations are of vital importance to the survival and development of medium and small enterprises. These marketing innovations are the need of medium and small enterprises to compete in economy globalization. Only by continuously innovating the marketing theories, marketing organizations, products and markets can medium and small enterprises put themselves in an invincible position during the fierce competition in economy globalization.
Publication Year: 2003
Publication Date: 2003-01-01
Language: en
Type: article
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