Title: Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective
Abstract: The scope of research on interorganizational exchange behavior in the marketing channels literature has been very limited, in part because of an incomplete conceptual framework. What is urgently needed is a realistic conceptualization of the process of exchange behavior between organizations within marketing channels. As a first step, this article develops a framework of interorganizational exchange behavior designed to provide channel researchers with a broadened perspective of what research issues need to be addressed in promoting future progress and understanding in the marketing channels area.
Publication Year: 1983
Publication Date: 1983-09-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 726
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