Title: Five dimensions of brand personality traits in sport
Abstract: Highlights• The lexical approach is a theoretical basis for studying sport brand personality.• The HEXACO model for identifying brand personality dimensions is explored.• The five identified factors resemble the structure of human personality models.
Publication Year: 2016
Publication Date: 2016-10-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 37
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