Title: THE SIGNIFICANCE of CITY LOGO in CITY BRANDING STRATEGY
Abstract: City branding has been an emerging practice within last decade that applied by worlds cities
councils as a strategic way to reach attention from investors, tourists, skillful workers, residents, and events.
However, city branding is often mismanaged by underestimating the significance of city logo in city branding strategy as the impact of a failure in understanding city logo development within the integrated city branding process. This paper will investigate the significance of a city logo in reinforcing the positive image of a city.
Publication Year: 2012
Publication Date: 2012-02-25
Language: en
Type: article
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Cited By Count: 6
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