Abstract:Journal Article Media Transportation and Advertising Get access Jing Wang, Jing Wang Search for other works by this author on: Oxford Academic PubMed Google Scholar Bobby J. Calder Bobby J. Calder Sea...Journal Article Media Transportation and Advertising Get access Jing Wang, Jing Wang Search for other works by this author on: Oxford Academic PubMed Google Scholar Bobby J. Calder Bobby J. Calder Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 33, Issue 2, September 2006, Pages 151–162, https://doi.org/10.1086/506296 Published: 31 July 2006Read More