Title: Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation
Abstract: Journal Article Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation Get access Ying Zhang, Ying Zhang Search for other works by this author on: Oxford Academic PubMed Google Scholar Jing Xu, Jing Xu Search for other works by this author on: Oxford Academic PubMed Google Scholar Zixi Jiang, Zixi Jiang Search for other works by this author on: Oxford Academic PubMed Google Scholar Szu-Chi Huang Szu-Chi Huang Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 38, Issue 1, 1 June 2011, Pages 78–93, https://doi.org/10.1086/657605 Published: 15 October 2010
Publication Year: 2011
Publication Date: 2011-06-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 46
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