Title: Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
Abstract: Journal Article Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement Get access Richard E. Petty, Richard E. Petty Search for other works by this author on: Oxford Academic PubMed Google Scholar John T. Cacioppo, John T. Cacioppo Search for other works by this author on: Oxford Academic PubMed Google Scholar David Schumann David Schumann Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 2, September 1983, Pages 135–146, https://doi.org/10.1086/208954 Published: 01 September 1983 Article history Received: 01 March 1982 Revision received: 01 April 1983 Published: 01 September 1983
Publication Year: 1983
Publication Date: 1983-09-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 4328
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot