Title: Applying Travel Pattern Data to Destination Development and Marketing Decisions
Abstract: Abstract This study applied empirical visitor travel pattern data to aid a destination marketing and management organization in Jackson County, North Carolina, USA, a rural mountainous tourism-dependent location. Findings revealed that 44.7% of respondents employed an intra-destination base camp model. Furthermore base campers spent the most number of nights in the area making them potentially the most lucrative target market. However, most base campers stayed in neighboring counties and day tripped to Jackson County, lessening the destination's earning potential. Further analyses suggested development and marketing collaboration opportunities and new ideas for promotional themes.
Publication Year: 2012
Publication Date: 2012-08-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 17
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