Title: Problem formulation in industrial marketing research
Abstract: Marketing research is achieving increasingly greater recognition in the industrial marketing field as one of the major tools to assist management in decision-making processes. Its position in consumer goods marketing has long been well established, and its use has been widespread. At the present time industrial marketing research is becoming more accepted as a normal part of marketing management whose efforts are directed to the industrial markets for goods and services.
Publication Year: 1978
Publication Date: 1978-12-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 5
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