Title: Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions
Abstract: Store's own brands can provide important opportunities for retail differentiation if they are considered by consumers to be uniquely associated with store image. A survey of shoppers measured attitudes toward individual stores' images and store brand perceptions, as well as general attitudes toward store brands. A regression analysis demonstrates a positive relationship between consumers' perceptions of individual store own brands and their associated store's image dimensions and attitudes toward store brands in general.
Publication Year: 2003
Publication Date: 2003-11-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 401
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