Publication Information

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He holds a Bachelor of Commerce and Master of Business, majoring in marketing, and a PhD in consumer behaviour. He has published on brand perceptions, consumer behaviour, political marketing, voter behaviour, export marketing, fashion and numerous other issues, appearing in journals such as the European Journal of Marketing, Journal of Economic Psychology, Journal of Product & Brand Management, Journal of Vacation Marketing, Journal of Advertising, Journal of Consumer Behaviour and others.", 'Newcastle Graduate School of Business, University House, The University of Newcastle, Callaghan NSW 2308, Australia'], 'affiliations': [{'raw_affiliation_string': "Aron O'Cass:  is Chair of Marketing at the Newcastle Graduate School of Business (NGSB), the University of Newcastle, Australia. He holds a Bachelor of Commerce and Master of Business, majoring in marketing, and a PhD in consumer behaviour. He has published on brand perceptions, consumer behaviour, political marketing, voter behaviour, export marketing, fashion and numerous other issues, appearing in journals such as the European Journal of Marketing, Journal of Economic Psychology, Journal of Product & Brand Management, Journal of Vacation Marketing, Journal of Advertising, Journal of Consumer Behaviour and others.", 'institution_ids': ['https://openalex.org/I78757542']}, {'raw_affiliation_string': 'Newcastle Graduate School of Business, University House, The University of Newcastle, Callaghan NSW 2308, Australia', 'institution_ids': ['https://openalex.org/I78757542']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5060918180', 'display_name': 'Hmily McEwen', 'orcid': None}, 'institutions': [{'id': 'https://openalex.org/I2802234274', 'display_name': 'Queensland Rail', 'ror': 'https://ror.org/01fykd523', 'country_code': 'AU', 'type': 'other', 'lineage': ['https://openalex.org/I2801244131', 'https://openalex.org/I2802234274']}, {'id': 'https://openalex.org/I11701301', 'display_name': 'Griffith University', 'ror': 'https://ror.org/02sc3r913', 'country_code': 'AU', 'type': 'education', 'lineage': ['https://openalex.org/I11701301']}, {'id': 'https://openalex.org/I78757542', 'display_name': 'University of Newcastle Australia', 'ror': 'https://ror.org/00eae9z71', 'country_code': 'AU', 'type': 'education', 'lineage': ['https://openalex.org/I78757542']}, {'id': 'https://openalex.org/I40900055', 'display_name': 'Telstra (Australia)', 'ror': 'https://ror.org/04g047260', 'country_code': 'AU', 'type': 'company', 'lineage': ['https://openalex.org/I40900055']}], 'countries': ['AU'], 'is_corresponding': False, 'raw_author_name': 'Hmily McEwen', 'raw_affiliation_strings': ['Hmily McEwen:  (previously Frost) currently works for Suncorp as an Analyst for the Group Customer Value division. This role drives revenues synergies and cross sell initiatives. Prior to Suncorp, Hmily worked for ENERGEX Retail as Business Sales Market Analyst working closely with the Business Sales team in developing acquisition and retention initiatives, identifying profitable market segments and assessing interstate opportunities. Hmily also spent time working for a multinational research firm on quantitative and qualitative projects, working for clients such as Telstra, Queensland Rail, Griffith University and Brisbane Markets. Hmily achieved an Honours degree in a Bachelor of Business, majoring in marketing, at Griffith University.', 'Newcastle Graduate School of Business, University House, The University of Newcastle, Callaghan NSW 2308, Australia'], 'affiliations': [{'raw_affiliation_string': 'Hmily McEwen:  (previously Frost) currently works for Suncorp as an Analyst for the Group Customer Value division. This role drives revenues synergies and cross sell initiatives. 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