Title: A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Abstract: A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...
Publication Year: 1980
Publication Date: 1980-11-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 9229
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