Title: A Simple Theory of Advertising as a Good or Bad
Abstract:Journal Article A Simple Theory of Advertising as a Good or Bad Get access Gary S. Becker, Gary S. Becker University of Chicago Search for other works by this author on: Oxford Academic Google Scholar...Journal Article A Simple Theory of Advertising as a Good or Bad Get access Gary S. Becker, Gary S. Becker University of Chicago Search for other works by this author on: Oxford Academic Google Scholar Kevin M. Murphy Kevin M. Murphy University of Chicago Search for other works by this author on: Oxford Academic Google Scholar The Quarterly Journal of Economics, Volume 108, Issue 4, November 1993, Pages 941–964, https://doi.org/10.2307/2118455 Published: 01 November 1993Read More
Publication Year: 1993
Publication Date: 1993-11-01
Language: en
Type: article
Indexed In: ['crossref']
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Cited By Count: 732
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