Abstract: When unit prices were posted on separate shelf tags in a supermarket, consumer expenditures decreased by 1%. When unit prices were displayed also on an organized list, consumer savings were 3%. In addition, the list format caused a 5% increase in the market shares of store brands. The benefits to both consumers and retailers justify the cost of providing unit price information on a widespread basis.
Publication Year: 1977
Publication Date: 1977-05-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 327
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