Publication Information

{'id': 'https://openalex.org/W2009263579', 'doi': 'https://doi.org/10.1080/00913367.2002.10673676', 'title': 'Banner Advertisement Pricing, Measurement, and Pretesting Practices: Perspectives from Interactive Agencies', 'display_name': 'Banner Advertisement Pricing, Measurement, and Pretesting Practices: Perspectives from Interactive Agencies', 'publication_year': 2002, 'publication_date': '2002-10-01', 'ids': {'openalex': 'https://openalex.org/W2009263579', 'doi': 'https://doi.org/10.1080/00913367.2002.10673676', 'mag': '2009263579'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.1080/00913367.2002.10673676', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S103311983', 'display_name': 'Journal of Advertising', 'issn_l': '0091-3367', 'issn': ['0091-3367', '1557-7805'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310320547', 'host_organization_name': 'Taylor & Francis', 'host_organization_lineage': ['https://openalex.org/P4310320547'], 'host_organization_lineage_names': ['Taylor & Francis'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5056680919', 'display_name': 'Fuyuan Shen', 'orcid': 'https://orcid.org/0000-0001-5036-3190'}, 'institutions': [], 'countries': [], 'is_corresponding': True, 'raw_author_name': 'Fuyuan Shen', 'raw_affiliation_strings': ['Advertising and Public Relations'], 'affiliations': [{'raw_affiliation_string': 'Advertising and Public Relations', 'institution_ids': []}]}], 'institution_assertions': [], 'countries_distinct_count': 0, 'institutions_distinct_count': 0, 'corresponding_author_ids': ['https://openalex.org/A5056680919'], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 10.754, 'has_fulltext': True, 'fulltext_origin': 'ngrams', 'cited_by_count': 71, 'citation_normalized_percentile': {'value': 0.978442, 'is_in_top_1_percent': False, 'is_in_top_10_percent': True}, 'cited_by_percentile_year': {'min': 94, 'max': 95}, 'biblio': {'volume': '31', 'issue': '3', 'first_page': '59', 'last_page': '67'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.9978, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10609', 'display_name': 'Digital Marketing and Social Media', 'score': 0.9978, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T11161', 'display_name': 'Consumer Market Behavior and Pricing', 'score': 0.9962, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10145', 'display_name': 'Consumer Behavior in Brand Consumption and Identification', 'score': 0.996, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/banner', 'display_name': 'Banner', 'score': 0.95754945}, {'id': 'https://openalex.org/keywords/click-through-rate', 'display_name': 'Click-through rate', 'score': 0.50140786}], 'concepts': [{'id': 'https://openalex.org/C157572991', 'wikidata': 'https://www.wikidata.org/wiki/Q806880', 'display_name': 'Banner', 'level': 2, 'score': 0.95754945}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.77477324}, {'id': 'https://openalex.org/C110875604', 'wikidata': 'https://www.wikidata.org/wiki/Q75', 'display_name': 'The Internet', 'level': 2, 'score': 0.5781905}, {'id': 'https://openalex.org/C199521495', 'wikidata': 'https://www.wikidata.org/wiki/Q181487', 'display_name': 'Audit', 'level': 2, 'score': 0.56594944}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.5485552}, {'id': 'https://openalex.org/C512338625', 'wikidata': 'https://www.wikidata.org/wiki/Q624902', 'display_name': 'Online advertising', 'level': 3, 'score': 0.5397952}, {'id': 'https://openalex.org/C115174607', 'wikidata': 'https://www.wikidata.org/wiki/Q1100934', 'display_name': 'Click-through rate', 'level': 2, 'score': 0.50140786}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.40845972}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.27504492}, {'id': 'https://openalex.org/C136764020', 'wikidata': 'https://www.wikidata.org/wiki/Q466', 'display_name': 'World Wide Web', 'level': 1, 'score': 0.20282704}, {'id': 'https://openalex.org/C205649164', 'wikidata': 'https://www.wikidata.org/wiki/Q1071', 'display_name': 'Geography', 'level': 0, 'score': 0.072516024}, {'id': 'https://openalex.org/C121955636', 'wikidata': 'https://www.wikidata.org/wiki/Q4116214', 'display_name': 'Accounting', 'level': 1, 'score': 0.0}, {'id': 'https://openalex.org/C166957645', 'wikidata': 'https://www.wikidata.org/wiki/Q23498', 'display_name': 'Archaeology', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.1080/00913367.2002.10673676', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S103311983', 'display_name': 'Journal of Advertising', 'issn_l': '0091-3367', 'issn': ['0091-3367', '1557-7805'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310320547', 'host_organization_name': 'Taylor & Francis', 'host_organization_lineage': ['https://openalex.org/P4310320547'], 'host_organization_lineage_names': ['Taylor & Francis'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [{'score': 0.45, 'id': 'https://metadata.un.org/sdg/9', 'display_name': 'Industry, innovation and infrastructure'}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 12, 'referenced_works': ['https://openalex.org/W1541284744', 'https://openalex.org/W1547726827', 'https://openalex.org/W1912684809', 'https://openalex.org/W1976178301', 'https://openalex.org/W2257810546', 'https://openalex.org/W2283052473', 'https://openalex.org/W2312895890', 'https://openalex.org/W2492124476', 'https://openalex.org/W2504110014', 'https://openalex.org/W3006202515', 'https://openalex.org/W4230376671', 'https://openalex.org/W51855642'], 'related_works': ['https://openalex.org/W561088734', 'https://openalex.org/W4286419063', 'https://openalex.org/W3121555120', 'https://openalex.org/W2765439571', 'https://openalex.org/W2566484711', 'https://openalex.org/W2479317915', 'https://openalex.org/W2118537986', 'https://openalex.org/W197937991', 'https://openalex.org/W1975987926', 'https://openalex.org/W1698992669'], 'abstract_inverted_index': {'Abstract': [0], 'This': [1], 'study': [2, 104], 'reports': [3], 'findings': [4], 'from': [5, 102], 'a': [6, 50, 78], 'survey': [7], 'of': [8, 11, 30, 52, 85, 91, 119], 'media': [9], 'directors': [10], 'interactive': [12], 'advertising': [13, 68], 'agencies': [14, 33, 54, 72], 'regarding': [15], 'how': [16], 'they': [17], 'price,': [18], 'evaluate,': [19], 'and': [20, 57, 88, 114, 123], 'pretest': [21], 'banner': [22, 41, 67, 75, 99], 'ads.': [23], 'Results': [24], 'suggest': [25], 'that': [26], 'more': [27], 'than': [28, 63], '90%': [29], 'the': [31, 53, 83, 112, 117, 127], 'responding': [32], 'used': [34, 46, 55], 'cost': [35], 'per': [36], 'thousand': [37], 'frequently': [38], 'to': [39, 65], 'price': [40], 'ads,': [42], 'whereas': [43], 'about': [44], '33%': [45], 'click-throughs.': [47], 'In': [48], 'addition,': [49], 'majority': [51], 'click-throughs': [56], 'outcomes': [58], '(e.g.,': [59], 'inquires,': [60], 'purchases)': [61], 'rather': [62], 'exposures': [64], 'gauge': [66], 'effectiveness.': [69], 'Although': [70], 'few': [71], 'pretested': [73], 'their': [74], 'ads': [76], 'on': [77, 111, 126], 'regular': [79], 'basis,': [80], 'most': [81], 'perceived': [82], 'lack': [84], 'measurement': [86, 124], 'standards': [87, 125], 'independent': [89], 'auditing': [90], 'Web': [92], 'sites': [93], 'as': [94], 'major': [95], 'problems': [96], 'facing': [97], 'Internet': [98], 'advertising.': [100], 'Findings': [101], 'this': [103], 'should': [105], 'provide': [106], 'benchmarks': [107], 'for': [108], 'future': [109], 'research': [110], 'topic': [113], 'help': [115], 'facilitate': [116], 'process': [118], 'developing': [120], 'viable': [121], 'pricing': [122], 'Internet.': [128]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2009263579', 'counts_by_year': [{'year': 2024, 'cited_by_count': 1}, {'year': 2023, 'cited_by_count': 1}, {'year': 2022, 'cited_by_count': 1}, {'year': 2021, 'cited_by_count': 2}, {'year': 2020, 'cited_by_count': 1}, {'year': 2019, 'cited_by_count': 1}, {'year': 2018, 'cited_by_count': 3}, {'year': 2017, 'cited_by_count': 5}, {'year': 2016, 'cited_by_count': 2}, {'year': 2015, 'cited_by_count': 1}, {'year': 2014, 'cited_by_count': 3}, {'year': 2013, 'cited_by_count': 2}, {'year': 2012, 'cited_by_count': 6}], 'updated_date': '2024-12-10T16:41:08.947304', 'created_date': '2016-06-24'}