Title: Rural Tourism: Perspectives from Social Exchange Theory
Abstract: In this study, rural residents' attitudes toward rural tourism were investigated and analyzed factors from a social psychological perspective. It was found that residents who were economically dependent on rural tourism tended to have more positive attitudes towards the industry; this finding is consistent with social exchange theory. The frequency and quality of the interaction between tourists and residents also played important roles in influencing residents' attitudes.
Publication Year: 2010
Publication Date: 2010-11-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 65
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