Title: Do higher face‐value coupons cost more than they are worth in increased sales?
Abstract: Purpose – Given that coupons are one of the most popular promotional tools, this paper aims to investigate how intention to redeem the coupon is affected by the face value of the coupon for most common grocery items.
Publication Year: 2005
Publication Date: 2005-10-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 20
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