Title: Effect of discounts on search and shopping intentions: the moderating role of shopping environment
Abstract: This article examines consumers' perceptions of search and shopping intentions, at different levels of discounts across two different shopping environments – traditional 'brick and mortar' and the internet. An experiment was conducted to examine the proposed hypotheses and the results indicate that while search intention is not different in the two environments, shopping intention of the consumers differ at varying discount levels.
Publication Year: 2006
Publication Date: 2006-01-01
Language: en
Type: article
Indexed In: ['crossref']
Access and Citation
Cited By Count: 4
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